Cheltenham Festival Drives Busy Week for Betting Offers and New Promotions

Cheltenham Festival excitement is building, with UK bookmakers launching new free bet offers, boosting sign-up deals and introducing fresh promotions ahead of next week’s racing.
Cheltenham Festival Drives Busy Week for Betting Offers and New Promotions
Luke Bradshaw Lee
Luke Bradshaw Lee - Your Sports Betting Guide 👍

With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.

It's been a busy week across the sports betting desk, understandably. It's just a matter of days until the Cheltenham Festival kicks off on Tuesday, and as a result we're keeping across the best offers available from UK betting sites.

Offer Changes 

Tote: Bet £10 Get £40, up £10 from Bet £10 Get £30.

BetFred: Bet £10 Get £40 in Free Bets, changed from Bet £10 Get £30.

Bet £10, Get £50 in Free Bets
  • Min Deposit £10
  • Min Odds 2
  • Offer amount £50
Payout Speed: 24h
SEE OFFER
New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Acca Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply

Content Updates

We've been going through and updating our football, horse racing, greyhound and US sports data, making sure it's as up-to-date as possible. There are a couple of changes, given pivots that certain bookies have made, and these have been reflected in our Best Of articles as a result. 

We also kicked off our new news series, examining trends in the UK sports betting industry, discussing whether Free Bet Offers Are Becoming More Structured.

Are Free Bet Offers Becoming More Structured in 2026?
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Are Free Bet Offers Becoming More Structured in 2026?

New Brands

Our only new brand this week is Bet St George. If you recognise the layout that’s because Bet St George uses the same platform as the likes of Star Sports, AK BETS, Priced Up and Dragon Bet. You should know, however, that it’s just the tools that are the same, Bet St George (like Star Sports, AK BETS etc.) are independent. Now, while the theme and style is not for everyone, and may feel a bit gimmicky, some people will love it. It's strengths are its football and racing, but there is no politics, entertainment or esports betting available.

4.4 / 5 11 Ratings
  • Launched in 2026
  • Independent British Betting Company

What's Happening Next Week

We'll be heavily focused on Cheltenham. We've got as many festival offers and deals listed as possible, picking out the best that there is across UK bookies. 

As part of our new news series, we'll also be looking at the trend of matched bets replacing Bet & Get offers as part of the sign-up process across the gambling industry.



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